
AI Phone Agent for Saudi Businesses
Automate customer calls, bookings, and support with Sammu's AI phone agent. Built for Saudi businesses, fluent in Arabic and English.
AI Phone Agent for Saudi Businesses
Automate customer calls, bookings, and support with Sammu's AI phone agent. Built for Saudi businesses, fluent in Arabic and English.

Frustrated customers
Per callPress 1, press 2
9-5
up to 40%
Always accurate
Unlimited capability
dialect support

How it works ?
1- Sign up
1- Sign up
Get started in minutes.Just sign up with your business email and you'll instantly access your dashboard. You're one step closer to delighting your callers and lightening your support load.

2- Build agent
2- Build agent
Design your AI phone agent to sound, speak, and act the way your brand does, no code needed. From friendly greetings to smart question handling, tailor every interaction with precision. And you're not alone, we provide proven, high-converting prompts and hands-on support to help you build the perfect agent from day one.

3- Add knowledge & integrations
3- Add knowledge & integrations
Feed your agent what it needs. Upload FAQs, documents, and connect to tools like Jira, Linear, or your CRM. The smarter the input, the smoother the experience for your customers.

4- Connect number
4- Connect number
Let us get you a new business number or link your existing one. Seamless telephony integration means your AI agent is ready for real callers.

5- Activate & explore insights
5- Activate & explore insights
Go live with your agent and instantly start collecting call data, sentiment analysis, and issue labeling. Understand what customers care about, and keep improving with real-time insights.

Cut cost with Sammu
Calls per month
12Monthly cost
Calls per month
20Monthly cost
Frequently Asked Questions
What is Sammu?
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Sammu is an AI phone agent built for Saudi businesses. It answers your business calls, handles bookings and customer support questions in Arabic and English, and works 24/7 — so no call goes unanswered.
Does Sammu understand Saudi dialects?
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Yes. Sammu speaks Arabic with dialect support as well as English, so callers can talk naturally the way they do every day.
How long does it take to set up an AI phone agent?
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Minutes, not weeks. Sign up with your business email, design your agent with no code, and go live. We also provide proven prompts and hands-on support to get your agent right from day one.
Can I keep my existing business phone number?
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Yes. You can link your existing number, or we can get you a new business number — telephony integration is handled for you either way.
Does Sammu integrate with my CRM and other tools?
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Yes. Upload FAQs and documents to your agent's knowledge bank, and connect tools like Jira, Linear, or your CRM so the agent can take real action during calls.
How much does an AI phone agent cost compared to a call center?
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Businesses using Sammu cut call-handling costs by up to 40% compared to a traditional call center, with pricing in Saudi Riyals. Request a demo to get a quote for your call volume.